If I were going to coach someone on which type of online expression platform to choose, I am not entirely sure how I would go about arranging the logic and subsequent conclusion. I suppose it would look something like this:
You have dynamic ever-evolving content that is fortified by your own drive for new questions in need of new and different answers. You're planning on leading a world conversation (not just participating in one) and are satisfied by constructing and presenting it without much count for attention, laud, or subsequent dopomine rushes. Cuz', nobody gonna read that blog in 2023 like they might have in 2005. But hey, congratulations, you're a thought leader.
You've no patience for writing and have the advantage of good verbal and animated communication skills. Maybe you're physcially attractive (read: "Cute girl does anything" to become lead YouTube voice in her subject -- though not to be sexist, it's really a question of charisma). You went to film or media school, or just dabbled your way to working with the tools well. YouTube isn't typically considered a "circle of friends only" medium, so as with blogs there's a presumption of wanting to flaunt your specific perspective to a wide audience. YouTube is a strictly monetizing contextual platform so while you can YouTube niche content with a low investment, you're not likely to get noticed unless you produce with profit development in mind to at least some degreee.
The channels of social media require perhaps the least amount of investment or any type of ramp-up with respect to proficiency. Social media tools are meant to be driven from mobile phones by people who will have little skill beyond something like texting or placing a Facetime call. But this low barrier friction-free interface means that you'll be more able to "be yourself" and more importantly expose you to millions of people just being a little janky too. If you want to participate but don't want to stand out unless proven worthy by a viral act of one sort or another, keeping it to Twitter, Facebook, TikTok, or whatever the in thing is today, is probably the answer.
Message Forums, Comments
Believe it or not, being an avid commentator has evolved (strictly in my opinion but I stand by its accuracy) into a type of expression platform albeit a very fragmented one. You can gratify your need to publish and be known by being a consistent and thoughtful commentator on meaningful message boards, and possibly even rising to the level of a moderator, administrator, or the whole enchilada. You can build a message forum online just as you might a regular website or a blog. If what you say is rich and insightful, entertaining and thought-provoking, you'll gain respect as a great writer but also a potent authority. And all on someone else's hosting dime. Can you say reddit?
Most people don't realize that Wikipedia isn't just a major website for digging up shifty research facts, it's also a publishing framework that anyone can start on their own. If you've got a niche hobby or perspective and don't care to pontificate more than you do to intellectually develop by allowing others to help fortify, starting up your own Wiki might be the thing to do.
In all cases it is possible to monetize or seek patreon support of one sort or another to fund what you are doing or profit by what you are doing - if the latter is what you're in it for. All platform modes have neat dashboards rife with charts and stats that give anything you're doing that "gambly/stockbroker/crypto-tracking" vibe so that you can watch anaudience grow and figure out how to keep one happy and coming back.
And, keep in mind, if you're more interested in brand building than expressing, you're actually going to have to do all of these things (well, except maybe Wiki, though, I have seen that done). Being a marketer or entrepreneur entails expression, true, but getting across a story or delivering yourself to the world for the sole sake of doing som is different.
You pick one platform and you make it yours to master.
By Dave for Personal Blog.